Consumer Perspective: Testimonials
Consumer Perspective has helped many of our clients achieve a better understanding of their customers and marketplace through consumer product research, professional focus groups, strategic planning analysis and more. We take the guesswork out of marketing. Here's what some of our clients are saying about Consumer Perspective:
"Debbie brings the highest standard of professionalism to her work. Her broad knowledge base allows her to easily understand the issues we as a company are facing and to implement the proper research - quantitative and qualitative - as needed in a timely manner for us to move forward. From an analytical perspective, she has an uncanny knack of clearly and concisely summarizing vast amounts of information and ties it together with findings from previous research conducted. A real pro!"
Gail Nicolaus
Manager, Consumer Integrating Marketing Communications
Royal Caribbean International (Celebrity Cruises)
"I have used Debbie's services many times as a focus group moderator. I could always count on her professionalism, thoroughness and how quickly she was able to provide her feedback and reports. We tend to work at a very fast pace and Debbie was always ready to provide what we needed. Equally important is her perception and insight into what she learned from the consumers. Many important marketing decisions were based on her findings and were not only successfully executed, but resulted in sales increases during a very competitive time of year."
Alison Calder
Director of Marketing
Prestige Brands International
(Prell Shampoo, Chloraseptic)
"Consumer Perspective has met and exceeded our expectations from cost and time efficiencies to quality moderation and comprehensive analysis providing us with the necessary insight to make decisions that have continuously increased our response rates and therefore our bottom line."
Sabina Wehring
Sr. Manager, Marketing Services and Product Marketing
Club Med
"We've worked with Debbie Silverman and her company, Consumer Perspective since the mid 90's. Debbie is responsive, understands our issues and the learning from the research she's conducted is something we value and use."
Tim V. Roby
SVP Sales and Marketing
Kerzner International Resorts, Inc.
(Atlantis Paradise Island)
"The research conducted by Consumer Perspective was very instrumental in the development of our current ad campaign for FRIS VODKA. Debbie Silverman was able to ascertain what is important to the consumer to learn, what is confusing and what is just too much information that they do not care about."
Don Hazlewood
President
FRIS VODKA
"Consumer Perspective conducted their research in a highly professional manner. The focus group process and follow-up reports helped us to better define our marketing plan. We have been pleased with the quality of all work performed for us by Consumer Perspective."
Scott Savin
President
Gulfstream Park
"The focus groups held by Consumer Perspective were greatly needed in order for us to fully understand the impact of our existing offerings on our guests. During this time, we were able to identify a number of factors such as what expectations our guests have when arriving to the property, how we can improve the product that we presently have and most importantly, how we can meet or exceed any preconceived expectations. This information was most invaluable."
Amanda Felts
Director of Guest Activities and Resort Programming
Atlantis Paradise Island
"We've worked with Debbie and Consumer Perspective on several occasions and have always been pleased. Debbie has helped us get to know our customers better and the information obtained has enabled us to make informed decisions in several key areas of our business. I wouldn't hesitate to recommend her and her company to anyone seeking to find out exactly what their customers want."
Mike Tanner
Director of Marketing and Media
Gulfstream Park
"Quick turn around from prospecting focus group participants to analysis of test results. My experience with Consumer Perspective was excellent."
Michael Smith
VP Marketing
Hair Club
"Debbie treats every project as if it's the most important she's ever done. She's a terrific team member and a valuable resource."
Jann Sabin
President
CreativeDepartmentUSA
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