Consumer Research Services
"Target" focused qualitative and quantitative research to solve client needs for developing new products and concepts, repositioning existing brands, ad concept testing, revitalizing tired brands, and optimizing advertising and packaging development.
Consumer Perspective specializes in these types of consumer research studies:
- Advertising Checks
- Attitude & Usage
- Awareness Tracking
- Brand Imagery/Perception
- Brochure/Collateral Research
- Customer Satisfaction
- Feasibility Studies
- Idea and Name Generating
- New Product Development
- Positioning
- Pricing
- Market Segmentation
- Strategy Development
Qualitative Research
- Focus Groups (regular, mini and supergroups)
- One-On-One Interviews (among consumers, executives, medical staff, experts in any field)
- Trade (specialty interviews in person or by phone)
- Ethnography Interviews (in-home/on location interviews)
Quantitative Research
- Phone Surveys
- In-person surveys ("on the street," or at any location)
- Internet Studies
Strategic Tactical Planning
- Strategy/positioning development for new products, existing brands, current accounts and new business pitches
- Prepare a market overview, trend analysis and competitive review
- Prepare strategic documents, e.g., long term brand strategy, creative strategy, tactical planning, positioning statements, etc.
- Present key insights to creatives and new business/marketing teams
On-line Newsletter Development Service
If you have a website, consider an on-line (HTML) newsletter for your company. Experience has shown that a newsletter will help drive traffic to your website, create awareness and interest in your company and ultimately grow your business.
On-line Newsletter Service Includes:
- Development of an on-line (HTML) newsletter based on your topic of interest
- Topic will be researched
- Newsletter will be created using your corporate logo, brand personality and style of your website
- Newsletter will be Beta tested
- Newsletter will be developed and issued on a weekly, monthly, quarterly or yearly basis or whatever timeframe fits your marketing objectives
- Continuous tracking results will be provided
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